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ADAAS / for Gaming

for Gaming

We are not a game studio. We build the deep technology that games run on — the engines, real-time decisioning, ad infrastructure and analytics that dev companies ship on top of.

ADAAS for Gaming is a technology partner for studios and game-dev companies. We don’t make the game or its UI; we build the systems underneath it — from board-game engines to sub-millisecond player decisioning, in-game advertising, personalised content and player analytics.

The position

Deep tech, not games

Our customers are the people who make games. We give their engineers the infrastructure that is hard to build and easy to get wrong — real-time, at scale, in production.

The product

AUXTA — real-time decisioning for games

AUXTA is our vector-oriented, self-hosted decisioning database for gaming infrastructure. It runs LiveOps, matchmaking, retention and fraud on a single real-time source of truth — sub-millisecond, with every execution inspectable, and behavioural dimensions you can add live with no reindexing.

The expertise

What we do deeply

Game engines
We have built engines for online board games — Monopoly-style titles and other turn-based multiplayer games — handling rules, state and real-time play.
In-game advertising
Extensive experience with advertising inside games: placement, delivery and measurement that respect the play experience.
Personalised content
Tailoring content and offers to each player — real-time, behaviour-driven, and built to lift engagement without hand-tuning.
Player analytics & segmentation
Behavioural classification across 100+ parameters, resolved in under a millisecond, so LiveOps decisions move at the speed of gameplay.

Building a game? We build what it runs on.

Tell us what your game or platform needs underneath it — engine, decisioning, ads or analytics — and we’ll take it from there.