for Gaming
We are not a game studio. We build the deep technology that games run on — the engines, real-time decisioning, ad infrastructure and analytics that dev companies ship on top of.
ADAAS for Gaming is a technology partner for studios and game-dev companies. We don’t make the game or its UI; we build the systems underneath it — from board-game engines to sub-millisecond player decisioning, in-game advertising, personalised content and player analytics.
Deep tech, not games
Our customers are the people who make games. We give their engineers the infrastructure that is hard to build and easy to get wrong — real-time, at scale, in production.
- 01We build engines, not UIThe runtime, rules and infrastructure a game executes on — not the art, the front-end or the level design.
- 02A partner to dev companiesWe work behind the brand, shipping the technology other studios build their games and LiveOps on top of.
- 03Production-grade, at scaleSystems designed for live games: sub-millisecond, self-hosted and inspectable under real traffic.
AUXTA — real-time decisioning for games
AUXTA is our vector-oriented, self-hosted decisioning database for gaming infrastructure. It runs LiveOps, matchmaking, retention and fraud on a single real-time source of truth — sub-millisecond, with every execution inspectable, and behavioural dimensions you can add live with no reindexing.
What we do deeply
- Game engines
- We have built engines for online board games — Monopoly-style titles and other turn-based multiplayer games — handling rules, state and real-time play.
- In-game advertising
- Extensive experience with advertising inside games: placement, delivery and measurement that respect the play experience.
- Personalised content
- Tailoring content and offers to each player — real-time, behaviour-driven, and built to lift engagement without hand-tuning.
- Player analytics & segmentation
- Behavioural classification across 100+ parameters, resolved in under a millisecond, so LiveOps decisions move at the speed of gameplay.
Building a game? We build what it runs on.
Tell us what your game or platform needs underneath it — engine, decisioning, ads or analytics — and we’ll take it from there.

